Need Help? Let’s Discuss
The Challenge
When Just Keep Swimming first came to us, their website lacked a cohesive identity. The visual presentation didn’t reflect the warmth, trust, or professionalism of their ISR swim instruction lessons. Pages were cluttered, the mobile experience was inconsistent, and site performance lagged—they needed a new brand identity that accurately reflected their qualifications and expertise.
The Solution
Branding & Identity:
Redesign a clean, trust-building color palette that reflects JKS’s existing logo and foundational values.
Website Development:
Replace the outdated layout with a modern, mobile-optimized site built for performance and usability.
UX Strategy:
Simplified site structure, direct call-to-actions, and an intuitive booking pathway for busy parents.
SEO & Performance:
Optimized metadata, fast-loading images, and SEO enhancements tailored to their long-term goals.
