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The Challenge
The LeadTeam asked Profit Nexus to work with their developers in a multi-agency effort to solve a unique problem for Premier Med Group. Premier Med Group was experiencing the downsides of a beautifully designed, yet poorly developed website. Beneath the polished exterior, the site struggled to function as a true asset. Mobile responsiveness was inconsistent, leaving users frustrated when accessing information on phones or tablets. The navigation structure made it difficult for visitors to find the right services or locations. To complicate matters, their web presence was split across two separate sites—creating confusion and diluting their brand. They needed a unified, fully functional website that streamlined their service offerings while delivering a seamless experience for both pain management and vein therapy patients.
The Solution
Site Consolidation:
Merged two independent websites into one cohesive parent site, simplifying navigation while maintaining clear pathways for pain management and vein therapy services.
Mobile-First Development:
Reworked each webpage to implement a new responsive framework to ensure smooth, accessible experiences across all devices.
Optimized Navigation Structure:
Redesigned the menu and site architecture to help patients easily find treatments, providers, and locations.
Custom Design Enhancements:
Preserved the aesthetic appeal of the prior site while improving functionality and user experience.
SEO & Redirects:
Streamlined duplicate content, modified page metadata, and implemented robust redirection rules following best practices to create an optimal user experience while maintaining search visibility and site SEO scores.
